Archetypes and Words
When a person says something is 'an archetype' should you take their word on faith?
There are countless ways that language is used to deceive or push an agenda. One of the most common and dangerous is for an individual to pretend they have access to some deeper "truth" that you can't quite grasp. Once a deception reaches enough people it becomes self feeding and cannot be stopped until nature extinguishes it.
One of the greatest modern writers who dealt with subjects related to archetypal language was George Orwell. His basic message was "Truth is in nature and doesn't serve an agenda."More specifically, his message was "Beware of others' truths. Chew your own food".
Language can only represent something within the communicator. Whether words are true or false, they represent something that exists within the speaker. That "something" has an element of truth just because it exists, no matter what it is. If a person says "2+2=5" of course that is called a lie, but because it was something that could be put into language it necessarily has a reality, or truth, to whoever spoke it or heard it.
There are many groups a person can belong to. Each group has an effect on the identity of the individual and influences his or her motives. When Orwell described an individual working for a government he was describing both the "member of the group" who was acting properly, according to the rules of the group, and he was describing the individual, whose character had been snuffed out by the group, but who still lived to satisfy basic human needs. The individual government worker who traded his personal will for a false life dictated by the state.
The point here is that before a person can understand the strength of archetypes they have to understand the weakness of words. While words are basically constructs formed by small bands of people, archetypes are reflections of greater realities from nature.